TV OR NOT TV
RadioTMI - December 4, 2014
With their usual hyperbole 680News announced that TV was dying as everyone shifted to streaming. Not surprising really, they're owned by Rogers cable, the country's number 2 provider of streaming services and currently hemoraging money with their multi-stream Hockey coverage.
Looking into the numbers more closely I find that people are in fact watching less TV and they are doing more streaming. Duh.
But its hardly a rapid shift. In fact the average person watched a whopping 6 fewer hours a month of TV this year over last (12 whole minutes a day less), but that's still 141 hours a month per person.
And they're streaming 4 more hours more a month via the Internet (8 whole minutes a day more), for a whopping per person average of 10 hours and 42 minutes a month.
But if I were an advertiser I'd still be betting on the 92% saturation that TV gives me of those 141 hours, over the measely 54% and 10.75 hours of eyeballs online that are, lets face it, glazed over while the countdown to SKIP TO VIDEO comes up. Trending or not, the glaciers will have melted long before TV is dead.