The TITAN STEP FUNDING MODEL uses a gradient, initial low-risk return cycle for productions. The benefits of this cycle is that it keeps creative control with the Creative team, and as each production feeds interest in the next it produces a low-cost Marketing/Promotion cycle. The drawback is that this cycle can take more time than traditional multi-party funding/production arrangements.
We emphasize "can take more time" because although STEP FUNDING has resulted in more projects completed, faster than the traditional methods, and without loss of creative control, each has been done with severely smaller budgets. The good news is that each successive project is proceeding with a larger budget than the one before it.
The concept works simply:
TARGET BUDGET is set. This is the base amount that TARGET PRODUCTION will cost.
STAGE ONE: Initial low cost micro-production is made for under 4% estimated target budget.
Stage One is distributed until 10% of target budget is earned.
STAGE TWO is a slightly more involved, "larger canvas" project produced for between 8% and 10% estimated target budget.
Stage Two is distributed until 25% of target budget is earned.
STAGE THREE is produced for between 10% and 25% estimated target budget.
Stage Three is distributed until 50% of target budget is earned.
STAGE FOUR is produced for between 25% and 50% of estimated target budget.
Stage Four is distributed until 75% of target budget is earned.
Expectations are that by Stage Four the returns from distribution and ancilliary streams on preceeding projects cover the 100% needed for the TARGET PRODUCTION to proceed independent of external involvement.
